SMM: promotion in social media

First, the goals of promoting a brand or company in social networks are determined.

The second step is to draw up cooperation documentation.

The performer conducts a competitor analysis for an initial understanding of the niche and the content to be shown to the audience. Points of contact with the audience are analyzed, which can be additionally used through social networks.

For effective and prompt communication, a chat is created in a convenient messenger for both parties. In the chat, the customer assigns a responsible person for communication with the assigned specialist. The responsible person will approve all content that will be posted on the company’s social media pages.

If there are additional materials about the company, the niche that will be promoted in the network, get them from the customer/responsible person for a more detailed review.

It is mandatory to write a digital strategy with the head of the company and the sales department.

Drawing up an action plan for a month/three months with deadlines. Approval of the plan with the manager/responsible person.

When choosing promotion tactics for a specialist SMM, it is important to communicate with a qualified and knowledgeable employee, preferably from the sales department. Because it is the sales manager who will be able to qualitatively and clearly tell about the pains and problems with which the client applies.

Based on the conversation, an action plan is formed on how to communicate with the audience, what values of the company, product, and services to convey to the target audience (hereinafter – CA).

If there are pages in social networks, the specialist conducts their audit for the correctness of filling out information and indicators. And also finds out who owns the page and gets “administrator” access to Business Manager Meta.

In the absence of pages on SMM social networks, the specialist conducts a short briefing to obtain information that must be filled in on the pages. Develops pages, fills the page with contact information.

The next stage is the development of stylistics for social networks according to the brand book. In the absence of minimal development of stylistics, due to the need for a logo.

The SMM specialist familiarizes himself with the content provided by the customer, conducts a strategy analysis with the manager and the sales department, and begins to develop a content plan for publications and stories per month. At the same time, if the customer does not have a brand book or a single style in social networks, the process of developing stylistics for publications, videos, and stories begins. Agreement with the customer or authorized persons about arrival for taking photos and video content for social networks.

The content plan, proposed elements or presets for stylistics are approved by the customer or an authorized person from the customer. After SMM approval, the specialist develops posts with photos within 2-3 days, which he sends to the chat for approval.

When creating a new page for a brand, mandatory filling of at least 9 posts in the first few days to fill the page.

To increase recognition and increase the audience on the Facebook page, the SMM specialist uses the method of distribution in free, thematic, local, all-Ukrainian groups. The number of distributions will correspond to the selected service package. Distributions come from a specially created fan of the brand.

Instagram will use the method of cooperation with the public and bloggers for organic growth of the audience. To do this, the SMM specialist first analyzes selected publics or bloggers with the help of independent services, and also receives from the performers information about their audience and indicators of coverage, interaction with the account. You will also find out the cost of accommodation services. If the data of the independent service and the public/blogger match, submits the format and text for placement to the customer for approval.

After posting, the public/blogger must provide statistical information about the advertised product, service, or personal brand. Statistical information includes – reach, interaction, clicking on the link, clicking on the stickers, saving the post and information about the audience – age, gender, cities, countries from which the public/blogger is viewed. The specialist agrees on the provision of static SMM data immediately before the start of cooperation.

Before launching the SMM advertisement, the specialist writes a short brief with the customer. In which, first of all, the purpose of the advertisement is determined. Next, the cities and countries for which the settings will be made are determined. The potential audience of the customer is indicated – age, gender, interests. The budget is outlined separately, which includes a 20% advertising tax from the total cost of advertising. The format of the announcement is determined – video, photo, collage, as well as the main accents in the text.

After filling out the brief, the target expert develops from 2 ads, which include texts and creatives. The developed files are sent to the customer for approval.

Only after approval, the specialist begins to adjust and immediately optimize the advertisement.

During the operation of the advertising company, the targetologist analyzes the effectiveness of various groups of ads and ads, if there is a high price for the targeted action and with the consent of the customer, a certain group of ads can be turned off to save money and optimize the advertising company.

After the completion of the advertising campaign, the specialist submits an extended report to the customer, in which he prescribes all advertising indicators, which are confirmed by screenshots from the advertising cabinet.

Every month, the SMM specialist reports on the work performed by the customer or an authorized person. A report is compiled that includes: the number of published posts, the number of messages received on pages, the number of shares, reach, interaction, page views and its attendance. After compiling the report, the performer analyzes the topics of the posts, stories that the audience liked the most, evaluates their results and prescribes an action plan, a content plan for the next month. Coordinates actions and content for the next month with the customer or an authorized person and starts work.